We live in an era where almost every product is sold using aggressive marketing techniques. Most products in the finance domain- credit cards, loans, bank account, real estate are advertised using eye catching colorful images and bold text. And using fine print has become a common method of advertising – all the positives and attractive features of the product on offer are highlighted in bold and the accompanying conditions, restrictive clauses and “not so attractive” features which could influence the prospective client to re-consider his buy decision are very carefully tucked away in small or fine print somewhere at the bottom part of the page or the last page.

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