Navigating your Equity Investments in the current scenario

The global pandemic has resulted in a secular stock market downturn since February. In just over a month starting from the 3rd week of February, the Nifty corrected by over 35 %. Though it has recovered slightly from that low, it is at a 25 % discount to its price before the start of this meltdown.

As a result we have been getting many inquiries from clients, investors, friends, acquaintances wanting to take advantage of this. The most common queries being asked are:

  1. I want to invest in quality stocks now at these cheaper valuations. How do I ensure that I invest in companies with strong fundamentals and good credentials, which are likely to bounce back once we tide over this covid crisis?
  2. I am stuck with an existing portfolio of shares/equity funds which are at a significant loss now, and I do not have any spare funds to invest. Should I book at loss to prevent any further damage, or wait patiently for things to get back to normal?
  3. I have never invested in equity earlier. But from all the news reports and advice from my experienced friends, I feel it is the right time to start. What is the best way to go about it?

We are financial planners, and our main objective is to protect investor wealth over the long term and ensure that it generates superior risk adjusted returns so as to meet all the financial goals. We are neither fund managers, nor equity analysts or stock market experts.

However, equity investments form an integral part of our recommendations and we have listed below what services we offer in this space.

  • For those investors wanting to get into direct equity, we have researched, identified and shortlisted a couple of equity advisory companies which have a good track record and have been consistently beating the benchmark indices. Most of these start with an initial investment of 5-10 lakhs. These advisory outfits have portfolios with specific themes which the investor can take exposure to depending on their preference. They are given a login access to the equity portfolio which they can check anytime to see where the fund manager is investing or what is being bought and sold.
  • For the DIY investors who are savvy and have been managing their own share portfolios for a long time, and only want recommendations or names of select stocks to invest in with the rationale and reasoning behind it, there are organizations which we can suggest which do this for a fee.
  • For those who have an existing portfolio of shares which they haven’t been able to track properly or do not know what to do next, please send it to us, we can analyse those based on certain standard basic parameters which lie within our purview and area of knowledge and expertise, and give you our feedback.
  • For the new entrants, we suggest that they avoid getting into direct equities right away; and start with investing small amounts regularly into diversified equity funds with a proven track record of consistency in returns. We can help you construct a customized portfolio of equity funds, which we will help you invest, and manage and track it too.



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